About PRIM

We sell cabinetry too. That is why we built PRIM.

PRIM started as a family-built design studio in Florida. To grow it, we needed one system that could take a lead to an installed kitchen and keep the client close afterwards, connected to the factory that builds our cabinets. We could not find it, so we built it. Now we are opening it, and the factory behind it, to cabinetry professionals across the country.

Living room with full-height wood paneling, a stone fireplace and a fluted sideboard
What we believe

How we work.

  1. 01

    Silent luxury

    Warm, considered and understated, in the cabinetry we make and in the tools we build.

  2. 02

    One system, start to finish

    A cabinetry business is one long conversation with each client. It deserves one record, not six apps.

  3. 03

    Proven before it is offered

    Everything in PRIM runs first in our own showroom, with real clients and real orders.

  4. 04

    Fewer hands, better prices

    When the system talks straight to the factory, the savings stay with the people who sell and install.

Let’s meet.

Book a demo and talk to the people who build PRIM and use it every day.